Looking for a designer who speaks the language of business?

Alejandra Hurtado

U.S. Resident | Available for Global Remote Work.

A brand architect who understands that a business needs both strategic management and a creative soul to scale. Whether I’m directing the visual identity of an international institution or building an independent brand from scratch, the goal remains the same: build credibility and scale businesses.

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Experience

SBS SWISS BUSINESS SCHOOL SPAIN

Madrid & Barcelona, Spain

Brand Manager (2024 – Present)

Lead visual brand strategy and institutional identity across digital, print, and campus events to ensure global consistency.
Direct the production of core marketing assets, including high-conversion landing pages, brochures, and social media campaigns.
Partner with the Admissions team to develop data-driven promotional materials that directly support enrollment targets.
Executed the graphic identity for new academic programs, maintaining strict brand compliance and market positioning.
Direct the design of high-stakes corporate and academic presentations, translating complex institutional data into clear, visually compelling narratives for stakeholders

Art Director (2022 – 2023)

Managed design projects from concept to delivery for digital marketing campaigns and international educational resources.
Optimized web and mobile graphic assets, improving site performance and overall user experience.

SAINT ANDREW'S SCHOOL

La Paz, Bolivia

Graphic Designer & Community Manager (2018 – 2021)

Developed daily social media strategies that significantly increased community engagement and digital reach.
Conceptualized and illustrated "Andrew the Lion" (Mascot), creating a central institutional asset adopted across all school communications.
Designed integrated visual systems for major events, including all internal and external promotional materials.
Designed internal and external presentation systems for educational leadership, ensuring that school board meetings and community town halls were visually engaging and aligned with IB standards.

ALE HURTADO DESIGN

Self-Managed Startup

Remote Founder & Lead Designer (2018 – Present)

Operate a solo creative consultancy specializing in branding and motion graphics for startups and global corporations.
Delivered 60+ projects, managing the full lifecycle from strategic proposal to final visual execution.
Specialize in market-differentiating identities through a unique blend of custom illustration and strategic packaging design.

Trusted by 60+ Brands & Startups:

To play, press and hold the enter key. To stop, release the enter key.

Education

2026

Master of Science (M.Sc.) in International Business

SBS Swiss Business School Madrid Campus

Practical, intensive training focused on data-driven business management. Specialized in modern professional leadership, high-impact career development, and industry networking.

2022

Master in Motion Graphics and Graphic Design

CEI: Escuela de Diseño Madrid

Intensive program specializing in 2D/3D visual design and digital video editing. Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere, After Effects) and Cinema 4D.

2019

Postgraduate Certificate in Higher Education

Universidad Mayor de San Simón Cochabamba

Specialized training in postgraduate faculty development and instructional design. Developed expertise in academic curriculum design, advanced teaching strategies, and modern assessment methods. Focused on navigating pedagogical challenges and fostering high-level learning environments for postgraduate students.

2018

Bachelor's Degree in Graphic Design

Universidad Privada Boliviana-UPB La Paz

Comprehensive training in branding, advertising, packaging, animation, and photography. Focused on creating persuasive visual communication and impactful brand identities.

2013

International Baccalaureate (IB)

International Baccalaureate Organization

Rigorous global curriculum focused on critical thinking, creativity, and intercultural awareness. Developed strong independent research skills and a global mindset.

Software & Competencies

Tools are only as good as the strategy behind them.

I combine technical mastery across the Adobe Creative Suite, Wordpress and Google Slides / PowerPoint with a deep understanding of business architecture to ensure every pixel serves a purpose and every campaign drives growth.