A brand should be a business tool, not just an ornament.

As Brand Manager for SBS Swiss Business School Spain, I merge strategic thinking with intentional design to scale our brand presence and drive consistent growth across all campuses.

Strategic Contributions & Impact

Leading the day-to-day visual management for multiple campuses, ensuring the brand manual was followed across social media, institutional materials, and physical environments.

Comprehensive
Visual Identity Systems

Directed the evolution of the brand’s graphic standards, including typography, color palettes, and imagery guidelines. This strategic framework ensures brand integrity across all touchpoints.

Strategic Brand
Merchandise

Designed high-quality branded materials and merchandise that serve as physical ambassadors for the school. Every piece was crafted to strengthen community belonging and maintain a premium brand image at every level of student interaction

Digital Resources & Academic Materials

Streamlined institutional operations by creating a library of strategic digital assets, including report templates, course guides, and interactive academic materials. These resources balance functional clarity with professional aesthetics to drive student and faculty success.

Web Design &
Digital Interface Graphics

Designed strategic website graphics and landing page assets focused on the user journey and enrollment goals. By merging business logic with clean design, I ensured the digital interface effectively communicates the school's value proposition to global prospects.

Strategic Social Media
Identity & Growth

Developed a cohesive digital presence that translates complex institutional values into engaging visual storytelling. By optimizing content strategy and visual consistency, I helped build online trust and a stronger market position for the school’s international community

Fair & Event
Marketing Materials

Developed comprehensive marketing kits for international fairs and recruitment events, including banners, brochures, and environmental signage. These high-visibility materials were designed to capture attention in competitive environments and directly support admissions growth